He helped create the Earth Day in 1970.
He studied in Pennsylvania and had a relationship with Holly Maddux, which turned out to be a tragedy.
After 5 years together, Maddux promised to leave Einhorn's apartment to take a trip with her new mate, Saul Lapidus. When Einhorn found out about this, he angrily called Maddux to come back to Philadelphia.
At September 11, 1977, she disappeared. When questioned, Ira stated to police that she left to make a call and never came back. Eighteen months later, Maddux was found dead in Einhorn's apartment.
Einhorn ran away to Europe, where he ended up married to Annika Flodin. It was a long hunt for him, who went from country to country, finishing his runaway in Champagne-Mouton, France.
The defenders of "the Unicorn" says Maddux was murdered by CIA agents due to Einhorn investigations on Cold War and psychotronics.
In 1993 he was convicted in absentia of the murder of Maddux and sentenced to life in prison.
At July 20, 2001, he was extradited to US since he was granted another trial and not facing the death penalty.
At October 17, 2002, he was again sentenced to life.