Value engineering

Value engineering is a branch of industrial engineering in which the value of a system’s outputs is optimized. This involves crafting the optimum mix of performance and costs. In most cases this means the identification and removal of unnecessary costs. By avoiding unnecessary expenditures, value can be created for the manufacturer and/or their customers.

Cost Optimization

Value engineering can reduce the quality of a product but that need not be the case. Often value engineering reduces costs by eliminating wasteful practices. This can be done in several areas:

• Material substitutions - Unnecessarily expensive inputs can sometimes be replaced by less expensive one that function just as well. If a product has a life span of ten years, then using a material that lasts thirty years is wasteful. In a perfectly value engineered product, every component of that product will function perfectly until the product is no longer useful, at which time all components will deteriorate.
• Process efficiency and producibility - More efficient processes can be used and the product can be redesigned so that it is easier to produce. Reducing unnecessary parts, unnecessary precision, and unnecessary production operations can lowering costs and increase manufacturability, reliability, and profits. Process engineering can be used to increase process efficiency.
• Modularity - Subassemblies that are designed and developed once and reused in many slightly different products can reduce a project's engineering and design costs. For example, a typical tape-player has a precision injection-molded tape-deck compartment. This component can be produced, assembled and tested by an independent manufacturer and sold to numerous companies as a subassembly. The tooling and design expense for the tape deck is shared over many products that can look quite different.
• Market driven product improvements - A product with more features than customers want is inefficient. Customers will be paying for features that they don’t want to pay for. Value engineering can determine how to produce a product that exactly matches the wants of a major segment of the market. When a customer needs more features, these can be sold as options.
• Energy efficiency - Value can be created by making a product or process more energy efficient for the user. This is particularly true in heating and airconditioning systems, transportation vehicles, industrial equipment, and other systems that use much energy.

When value engineers talk about reducing costs, they are usually referring to either total life cycle costs or the direct costs of production. Total life cycle costs are the total expenditures over the whole life span of the product. This measure of cost is most applicable to expensive capital equipment, and includes manufacturing costs, installation costs, maintenance costs, and decommissioning costs. Individual expenditures must be discounted to reflect the time value of money. When referring to consumer products, the direct cost of production is more typically used. This measure is limited to the costs directly associated with manufacturing the product.

Four Stages

Value engineering is often done in four stages:

• The information gathering stage - This asks what the requirements are for the object. Function analysis, an important technique in value engineering, is usually done in this initial stage.. It tries to determine what functions or performance characteristics are important. It asks questions like; What does the object do? What must it do? What should it do? What could it do? What must it not do?
• The alternatives generation stage - In this stage value engineers ask; What are the various alternative ways of meeting requirements? What else will perform the desired function?
• The analysis stage -In this stage all the alternatives are assessed by evaluating how well they meet the required functions and how great will the cost savings be?
• The decision stage - In the final stage, the best alternative will be chosen and presented to the client.

The Origins of Value Engineering

Value engineering began at General Electric Co. during World War II. Because of the war, there were shortages of skilled labour, raw materials, and component parts. Lawrence Miles and Harry Erlicher at G.E. looked for acceptable substitutes. They noticed that these substitutions often reduced costs, improved the product, or both. What started out as an accident of necessity was turned into a systematic process. They called their technique “value analysis”.

As others adopted the technique, the name gradually changed to value engineering.

Examples of Value Engineering

• Russian liquid-fuel rocket motors are intentionally designed to permit ugly (though leak-free) welding. This reduces costs by eliminating grinding and finishing operations that do not help the motor function better.
• Some Japanese disk brakes have parts toleranced to three millimeters, an easy-to-meet precision. When combined with crude statistical process controls, this assures that less than one in a million parts will fail to fit.
• Many vehicle manufacturers have active programs to reduce the numbers and types of fasteners in their product, to reduce inventory, tooling and assembly costs.
• Often a premium forming process (like "near net shape" forming) can eliminate hundreds of low-precision machining or drilling steps. Precision transfer stamping can quickly produce hundreds of high quality parts from generic rolls of steel and aluminum. Die casting is used to produce metal parts from aluminum or sturdy tin alloys (they're often about as strong as mild steels). Plastic injection molding is a powerful technique, especially if the part's special properties are supplemented with inserts of brass or steel.
• When a product incorporates a computer, it replaces many parts with software that fits into a single light-weight, low-power memory part or microcontroller. As computers grow faster, digital signal processing software is beginning to replace many analog electronic circuits for audio and sometimes radio frequency processing.
• On some printed circuit boards (itself a producibility technique), the conductors are intentionally sized to act as delay lines, resistors and inductors to reduce the parts count. An important recent innovation was to eliminate the leads of "surface mounted" components. At one stroke, this eliminated the need to drill most holes in a printed cricuit board, as well as clip off the leads after soldering.
• In Japan (the land where manufacturing engineers are most valued), it is a standard process to design printed circuit boards of inexpensive phenolic resin and paper, and reduce the number of copper layers to one or two to lower costs without harming specifications.

See Also:

• reverse engineering
• industrial engineering
• management
• product management

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